Past Event


Mastering your Market: Market Research and Customer Discovery

Understanding your market and your customer is vital to securing your company’s competitive edge. Led by Patrick Donohue of Snapon, this class will explain the importance of market research/industry analysis and how they can inform your product development and cover best practices for outsourced and DIY’d research. Then, the conversation will shift to customer discovery and how to find and secure customer validation.

date
Wednesday February 16, 2022
time
4:00 PM - 6:00 PM (Central Standard Time)
venue
ONLINE + IN-PERSON
location
mHub 965 W Chicago Ave, Chicago, IL 60642 Get Directions
tags
Business Development Delivery Featured Event

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This class is part of the mHUB Core Curriculum.

Understanding your market and your customer is vital to securing your company’s competitive edge. This class will explain the importance of market research/industry analysis and how they can inform your product development and cover best practices for outsourced and DIY’d research. Then, the conversation will shift to customer discovery and how to find and secure customer validation.  

Learning Objectives 

  • Apply market research/ industry analysis to gain a competitive edge. 
  • Learn how to secure customer validation and necessary feedback for iteration. 

Mastering your Market: Market Research and Customer Discovery
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