Mastering Your Market: Market Research and Customer Discovery
Understanding your market and your customer is vital to securing your company’s competitive edge. Led by Michael Kersey of American Lawn Mower, this class will explain the importance of market research/industry analysis and how they can inform your product development and cover best practices for outsourced and DIY’d research. Then, the conversation will shift to customer discovery and how to find and secure customer validation.
Thursday, August 12, 2021
12:00 PM - 3:00 PM (Central Standard Time)
This event has ended.
This class is part of the mHUB Core Curriculum.