Customer Experience Mapping is a key practice for businesses to be able to truly understand what customers care about and how they make them feel. The insights gained from this activity are critical to enable your organization to deliver exceptional experiences and succeed in the age of the customer. Led by Highland Solutions, this class will teach you how you can produce valuable Customer Experience Maps that will fuel your team's insight and innovation. *SEE PRE-READING IN DECRIPTION BELOW*
This event has ended.
HOMEWORK: Find your assigned reading here. Read the article entitled 'Getting Started with Design Thinking' and then feel free to browse through the rest.
Title:
Introduction to Customer Experience Mapping for Entrepreneurs
Description:
“As competition and buyer empowerment compounds, customer experience itself is proving to be the only truly durable competitive advantage.” - Gartner Research
Customer Experience Mapping is a key practice for businesses to be able to truly understand what customers care about and how they make them feel. The insights gained from this activity are critical to enable your organization to deliver exceptional in-person and digital experiences and succeed in the age of the customer.
Learn how these collaborative, creative activities can produce valuable Customer Experience Maps that will fuel your team's insight and innovation.
You’ll Learn:
- How leading companies use customer experience as a critical competitive advantage
- The building blocks of Customer Experience Mapping activities
- How to introduce Customer Experience Mapping to your own organization
About Highland:
Highland Solutions is a customer experience firm with a fierce commitment to keeping people at the center of our work. We use our skills in CX strategy, custom software development, and CRM implementation to help innovative leaders understand their customers and take smart risks. We love working with customer-centric and mission-driven organizations who want to adopt the principles of more disruptive businesses to take their impact to the next level.
